Alright , this one was a long time coming and If you want to, you can play "the New Real" by following the button you see under the article. I wrote the song last year and originally it was supposed to be on the album. But the direction I choose musically didn't fit the concept and so i scrapped the plan and wrote "Am I Real" instead. The core back when i wrote both was something that bothered me... Back then I was very much in a defiant state when it came about defending AI Music and my place in it. A lot of things happened since then and I did pivot in some of my views ever since. Still there was one thing. AI hip-hop is not being taken seriously , and f*ck... most of the time, I guess that's earned. A lot of what gets posted under that label is shallow, derivative, trope-stacked, or worse... outright mimicry of cultural material the creator has no actual relationship to...heck most AI music is i recon. But the skepticism this particular genre has toward AI music is not just paranoia. It's an immune response from a culture that has spent fifty years defending itself against extraction. So when people roll their eyes at the words "AI rap,"...I can't be mad... I get it. I understand the reflex...and truth be told: most of the time I have it myself.
Here's the thing though. I think there's a version of this where AI tools can sit inside (conscious-) hip-hop without violating what the form actually demands. I think I'm trying to be that version. I'm not gonna sit here and tell you I am. That's not for me to decide. But I want to lay out, properly and at length, what conscious hip-hop especially, demands of anyone who steps into it, where I actually sit on those demands, and how I think about doing this without being one more entry in the pile of reasons people can't take this seriously.
So strap in, this piece is for the people who care about the form. The ones who'd rather have an honest conversation about what realness means than another "OMFG, AI=bad" debate. I've been thinking about this for a minute. Let's go.
The StandardWhat "Real" Actually Means
The thing about "keepin' it real" is that it's been almost quoted into meaninglessness. Most people throw it around like it's about toughness or street credibility, like it's the property of a specific aesthetic or subgenre. It isn't. It never was. The phrase comes from a tradition that took it seriously as a philosophical position long before it became a damn t-shirt.
Funny enough, Hip-hop scholarship is not a fringe field anymore. To me as a European this was actually fascinating to read about, but there are apparently entire archives at Harvard, at Cornell, decades of peer-reviewed work by people who took this culture seriously. The most cited academic framework on the question of authenticity in hip-hop comes from a communications scholar named Kembrew McLeod, who wrote a paper in 1999 "Authenticity Within Hip-Hop and Other Cultures Threatened with Assimilation", published in the Journal of Communication. McLeod identified six distinct dimensions the culture uses when it asks whether something is real. This was super interesting, because i could immediately connect to this, so read them carefully.
The thread that runs through all six is alignment. The art has to match the life. Not because suffering is necessarily required to make good music, but because hip-hop was built as testimony, and testimony only works if the witness is real. University of Michigan research on the question describes the body of the emcee as a "living repository" of the culture's history and struggle. You are not writing about something. You are evidence that something happened. The words have to come from somewhere actual. They have to be accountable to a life that you actually have. This can be a bit open to interpretation though, but i get to that later.
Anyhow...all that was widely considered the standard. That's what "real" actually means. And I want to say this clearly because I think I need to say that: the standard is real, and I respect it. I don't think hip-hop should lower the bar. I don't think the form should soften its demand for truth-telling because some new tool came along. The integrity of the genre is the reason it has produced the writing it has, and anything that compromises that integrity weakens the whole house. The realness requirement isn't an error. It's the whole point, Full stop.
Now the question I keep asking myself is whether what I do clears the bar for all that or am I just walking past it... pretending. I think about that a lot . But let's actually walk you through it.
The JobInternalize, Then Bring Your Own
If you reduce all six of McLeod's dimensions down to the one job they're really asking you to do, it comes out something like this: internalize the form, then bring your own perspective to it. That's it, the whole thing. Not imitation. Not biography theater. Not putting on a costume of someone else's experience. You learn the form deeply enough that it becomes part of how you think, and then you offer back the only thing you actually own, which is what your specific life looks like from the inside of your specific head.
Now KRS-One has spent forty years saying versions of this and his most-quoted line is also the one most often misunderstood:
"Rap is something you do. Hip-hop is something you live."
— KRS-OnePeople hear that and assume he's drawing a line between authentic and inauthentic based on biography. He isn't. He's drawing a line between performing the surface of the form and actually carrying it inside you. Live, not perform. As in: how you treat the craft, how you carry yourself, what you stand for, what you do when nobody's watching. That definition even has space for masked emcees (😅), for fictional narrators, for collaborators, for storytellers writing characters that aren't them (sound familiar?). It also doesn't have space for being a f*ckin fraud. There's a difference between writing fiction with intent and faking a life you don't have. KRS-One drew that line and to my understanding that line still holds.
The "bring your own" part of the job is just as important as the "internalize" part though, and I think that's where a lot of AI hip-hop falls down. The tools make it incredibly easy to imitate. I can't take two steps in this scene without some asshole prompting his way into a Tech n9ne-flavored verse. You can have Suno deliver something that sounds 100% like a 90s boom bap track. There are countless variation of the same bullshit trap beat with the same Suno rap voice making the words sound like a blur, because it sounds cool. None of that is bringing your own anything. It's mimicking the surface of someone else's work and asking the listener to mistake it for art. That's not what the form rewards and that's not what I'm interested in doing. If the only thing you're contributing is the prompt, you're not making hip-hop. You're making a goddamn mood board with a beat.
The form demands that you put yourself in. The actual you, the specific you, the texture of how you think and what you've actually witnessed. My mask doesn't get me out of that, and neither should your persona. If the words on the page don't come from somewhere real inside you, no production polish in the world is gonna make them land. That's the standard. I think it's the right standard. And it applies to me as much as it applies to anyone.
Where I SitThe Outsider Question
Now I have to deal honestly with the part that's hardest to deal with. I'm not from where this culture came from. I'm not Black. I'm not American. I didn't grow up in the conditions that gave the form its original urgency. The realness/witness/testimony tradition runs through a specific lineage of suffering and resistance that produced this art, and I am not in that lineage. I want to say that out loud because I think any honest engagement with conscious hip-hop from outside its origin point has to start by acknowledging where the door is and who built it.
I don't pretend otherwise. I don't try to perform a Black American identity. I don't fake the language. I don't borrow the specific pain of a community I'm not part of and dress it up as my own. That's the line FN Meka crossed and I'll get to that in a minute. The line exists for a reason and I respect the reason.
So how does someone in my position engage with conscious hip-hop without violating what the form is? The answer, I think... You bring your own truthful perspective, you respect the lineage, and you don't pretend to be from where you're not from. Conscious hip-hop has traveled. It's been adopted, adapted, and extended by artists from outside the original cultural origin in basically every country that has a hip-hop scene. Akala from London works in this tradition. Caparezza in Italy. Kae Tempest in spoken word. None of them are from the South Bronx. None of them claim to be. They engaged with the form, internalized it, and brought back a perspective that was their own. That's the move. That's how this works.
The mask, for me, is part of how I make that work honestly. By concealing my face, name and biographical details, I force the audience to engage with the writing rather than with the surface signifiers of where I come from. I'm not borrowing anyone else's identity. I'm just removing my own from the equation as much as possible so the words stand by themselves. Daniel Dumile did the same thing as MF DOOM for almost identical reasons. He wanted the writing to carry the work without celebrity culture interfering. He got tired of being a person and decided to be a craft instead. That choice didn't make him less real. It made the question of his realness irrelevant to whether the work was good.
The mask makes more sense the further you are from the cultural origin of hip-hop, not less. It removes the temptation to perform an identity you don't have. It strips out the biographical credibility you can't claim. It puts the entire weight on the writing, which is the only thing you can stand behind anyway. If the writing isn't honest, the mask doesn't save it. If the writing is honest, the mask doesn't hide it. Either way the work answers for itself. And f*ck any poet who thinks otherwise (you know who you are).
Daniel Dumile and his Mask
I want to talk about MF DOOM properly because his philosophy is the cleanest precedent for what I've been trying to do, and because I owe him the full explanation rather than the shorthand. Daniel Dumile was Zev Love X in the group KMD in the early 90s. His brother and bandmate DJ Subroc died in a 1993 car accident. Their second album, Black Bastards, was shelved by Elektra. Dumile disappeared. When he came back at the end of the decade, he came back as MF DOOM, in a metal mask inspired by the Marvel villain Doctor Doom, and that brother never showed his face again until the day he died.
The mask was not a gimmick. The mask was a thesis. It said: judge the work, not the person. It said: the celebrity industrial complex around rap doesn't matter, the writing matters. It said: I'm not selling access, I'm selling craft. One of the cleanest descriptions I've read puts it this way: "If other rappers were selling access, DOOM was withholding it." Everything about how he carried himself was a refusal to participate in the parts of hip-hop that he thought were corrupting it. No interviews without the mask. No personal life on display. No celebrity persona separable from the work. Just the records, the verses, the worldbuilding, the rhymes that listeners are still pulling apart years after his death.
And here's the part that matters for the realness conversation. DOOM wasn't less real because he wore a mask. He was more real because he had stripped away everything that wasn't the work. The mask was a forcing function. It put all the weight on the writing. And the writing carried it. People still talk about Madvillainy (I'm writing this while listening to "Strange Ways"). Folks still quote his bars. The fact that you couldn't see his face never reduced the impact of what he was saying. If anything...it probably amplified it.
He's not the only one in this tradition either. The mask, the alter ego, the persona... these are not deviations from hip-hop's authenticity. They're refinements of it. Eminem operates as three distinct identities on the same record: Marshall Mathers (the human), Eminem (the artist as brand), and Slim Shady (the alter ego). His own quote: "Eminem is just the rapper, Slim Shady is the attitude behind him, and Marshall Mathers is who I am at the end of the day." Three personas, one body, one of the most acclaimed lyricists of the modern era and widely regarded as the GOAT. Ghostface Killah is also Tony Starks. Method Man is also Johnny Blaze. Kool Keith has been Dr. Octagon, Black Elvis, Mr. Nogatco, and at least a dozen other named identities.
None of these artists are considered fake. The persona work is part of what made them powerful. It let them tell truths the unmasked self wouldn't have been able to access. The mask is a tool the form has always used, and the form has always known the difference between a mask that reveals the writer underneath and a costume that hides the absence of one.
The North StarsMasta Ace and The Permission to Write Fiction
Alright, I have to talk about Masta Ace. This is the part where I get to fanboy a little because Falling Season is, full stop, my favorite hip-hop album of all time. Period. Not in my top ten. Not "one of." The single album that reset what I thought the form was capable of when somebody approaches it like an actual writer instead of a performer. And not because he was the only one who did that sort of thing (he wasn't), but to me, he was one of the guys who basically perfected storytelling in hip-hop.
Ace's late catalog is one of the strongest arguments against the literal-biography theory of authenticity that ever got made. Disposable Arts (2001) is a concept album about a fictional version of Masta Ace getting released from prison after a five-year sentence and enrolling in a fictional hip-hop academy called the Institute of Disposable Arts. The whole record is built around that narrative. Skits, characters, dialogue, plot. Ace never served a prison sentence. The protagonist is invented. The academy doesn't exist. None of it is biographically literal. And the album is still considered one of the greatest concept records the genre has ever produced. Critics describe his albums as "audio theater." Eminem cites Ace as a major influence on his own writing. Shit, I do too.
He's built a career on quiet confidence, narrative density, and the discipline of writing as if every line has to earn its place. Also, i just got the news like yesterday (had to edit this piece again, just top make sure i mention it), Ace is now adapting The Falling Season into a stage musical. He's pulling material from Falling Season, Disposable Arts, and A Long Hot Summer, restructuring them for theater. In a recent conversation with Donwill on The Almanac of Rap, he talked about how he initially approached it as a play and only later started understanding how dialogue could become song. That kind of cross-form translation is what writers do. To me, he's been a writer this whole time. The hip-hop part was the medium.
"I just wanted to make a record that didn't have any label influence, nobody in my ear... just the record I wanted to do."
— Masta Ace on Disposable ArtsAnd that quote is the very version of authenticity I can stand behind. Not "I lived every word." But "the work is mine, the choices are mine, nobody is in my ear, I followed my own compass." Ace built his entire late catalog as fiction told through craft, and nobody in the genre seriously questions whether the work is real. It's real because he brought himself to it. Because the observation is honest. Because the perspective is his even when the protagonist isn't. That's the lane I aim for. I'm never going to write at Masta Ace's level. But the principle is the principle. Bring your real self to imagined material. Make the writing the proof.
The other half of my answer is KRS-One, who I already quoted above and will quote again before this is done. The Teacha has been articulating what hip-hop actually is versus what the industry tries to package it as for forty years. He still tours. He still releases records. His Temple of Hip Hop project is a literal philosophical and educational framework treating the culture as a living tradition with its own logic. He's the reason the word "edutainment" exists. Every time the conversation about realness drifts toward the surface, KRS pulls it back to the substance. "A dope MC is a dope MC With or without a record deal, all can see" "Rap is something you do. Hip-hop is something you live." Live it. That's the job.
Both of these guys are the reasons I take this seriously. Growin up with their work taught me what the form was supposed to do before I ever tried to do it myself. I'd be really stupid to engage with conscious hip-hop without acknowledging that.
The ProcessHow I Actually Work
Let me walk through what writing a track looks like for me, because the people who like to call this fake almost never bother to ask. The process is mostly very boring and doesn't include any LLM doing the heavy lifting on the lyrics.
I write alot....maybe tooooo much ^^. I think you already got that just by reading all this. Since I started writing hip-hop almost 2 years ago, I went through a steep learning curve and I'm STILL learning. Some songs take days. Some take weeks. The lyrics for "Ghost Protocol," the dementia track at the end of the album, took months because I was scared of getting it wrong.
For the actual writing process I use a small set of tools that mostly look like what most lyricists I believe have been using for the last few years. Rhymezone for rhyme research. A notepad ...digital or physical...doesn't matter. And the one AI tool I'll openly recommend to any rapper who'll listen: TextFX, which Lupe Fiasco built in collaboration with Google Lab Sessions few years ago.
I'm gonna sound like a fanboy here and I don't care because I use this tool alot. TextFX is genuinely the best AI tool I've encountered for rap writing. It's not a verse generator. It doesn't write for you. It takes a single word or concept and explodes it into adjacent linguistic territory: similes, acronyms, phonetic chains, alliteration, fusion concepts, unexpected angles. It's basically a rhyming dictionary and a brainstorming partner welded together. Lupe explicitly said "TextFX won't write Raps for you" when it launched, and that's still the right framing. It's an instrument. You bring the writing. The tool helps you find the corner of the language you were already trying to get to. Highest possible recommendation.
Once the first draft of the lyrics are done, then comes Suno for the actual execution. And here's the part the "AI does it all for you" crowd really doesn't get: directing Suno to deliver the song that's in your head is not effortless. It is, regularly, brutal. Hundreds of generations to find a delivery that matches the cadence I wrote. Iterating until either I match the vocals with the writing...or I have to give in and rewrite since the delivery is impossible to match. Adjusting production over and over until the gut signal fires. I treat Suno the way a producer treats a session musician. You direct it, you correct it, you push it, and when it gives you something good you build on that. It's a tool. A powerful one. But i still have to handle it.
If you want to call any of that "fake" because it doesn't involve me physically standing in front of a microphone, that's your right. But you should at least be consistent about what you're saying. Are producers who don't perform the lyrics on their own tracks fake? Is electronic music fake? Was Auto-Tune fake when T-Pain made it a genre? Was the MPC fake when it gave producers a way to build beats from chopped samples? Hip-hop has a long history of taking technological tools and bending them toward human expression. Kanye's own words on this: "I'm incorporating AI the same way I incorporated Auto-Tune. It's a tool, not a replacement." (I can't believe I am quoting Ye) But f*ck...that's the right framing and think of him what you want,... guys is a musical genius. The form has always absorbed new instruments. The question was never whether to use them. The question is whether you still have something to say.
The Bad VersionsWhat I'm Not Doing
Now, none of this is to say AI hip-hop hasn't done genuinely awful things. And I'm not talking about the atrocious stuff that's been posted on Reddit , or another diss track from some asshole who think he's really f*ckin smart. Any honest defense of taking AI hip-hop seriously has to deal with the worst examples, because if I don't name them, someone will assume I don't want to talk about it. So let me name them.
In 2022 some absolute morons had the very bright idea to develop an artificial Rapper called FN Meka. This absolute disaster is the cleanest case study of how this can go wrong at every possible level. FN Meka was an "AI rapper" signed to Capitol Records, designed as a toy like cyborg Black male with face tattoos, gold grills and green hair, by a white and an Asian executive at a company called Factory New. Capitol dropped the project within days after activist organization Industry Blackout publicly called it (rightfully so) "a direct insult to the Black community." The lyrics used the N-word despite being owned by non-Black executives. The marketing depicted the avatar being beaten by police in jail. The Black voice actor who originally trained the model, Kyle the Hooligan, was ghosted and uncompensated. The whole thing was a textbook example of what people ended up calling digital blackface: extracting the aesthetic value of Black culture without respecting, paying or crediting the actual humans who built it.
FN Meka deserved the backlash. Every single bit of it. The voice cloning controversies that followed deserved their backlash too. "Heart on My Sleeve" was wrong. And while we're at it: AI Tupac is wrong. The unauthorized use of the late Notorious B.I.G.'s voice was wrong. Young Guru was right to publicly oppose Timbaland's AI Biggie project on the grounds that synthesizing the voice of a deceased icon without consent is exploitative regardless of how good the technology has gotten. Same goes for ANY dead celebrities for that matter. I wrote about this in my song "Dream Bigger".
Impersonating real artists without consent is theft. Generating Black aesthetics through AI to extract commercial value without crediting the Black culture and humans behind it, is digital blackface. Using AI to cosplay a culture you have no relationship to is the failure mode of this entire space. None of these things are what I'm doing. The fact that bad versions of AI hip-hop exist doesn't mean every version is bad. Some can be harmless, or even well intended but maybe thoughtless in execution. But either way, it means we have to be precise about which version we're talking about. The line between extraction and expression is sometimes really thin, and yet, it has to be defended.
This is the part where the pile of bad AI hip-hop examples works against my case if I don't acknowledge it. There's a lot of slop out there. People who just marry some chatGPT bars with a fast beat, because it sounds cool to them. There's a lot of cosplay. Just a lot of people using these tools to sometimes fake their way into a culture they don't understand or respect. The skepticism about AI hip-hop is not unjustified, and the fact that it's earned is exactly why anyone who wants to do this seriously has to do it deliberately, with full awareness of the line, and ready to be judged by the standard the form actually uses. Which is, again, the standard I think is the right standard.
The CloseThe Standard I'm Trying to Hold
So here's where I land, after all that. Conscious hip-hop demands realness. Realness means alignment between the art and the life. It means internalizing the form deeply enough that it becomes part of how you think, then bringing back the only thing you actually own, which is what your specific perspective looks like from inside your specific head. It means respecting where the culture came from without pretending to be from there yourself. It means writing the truth from your particular point of view, in a language you understand, with the tools you actually use and be transparent about all of it.
I'm an outsider to hip-hop's cultural origin. I won't ever stop being one. The mask is part of how I try to respect that. The polyglot English I write is testament of who I am. The AI is an instrument that lets my body deliver what my mind hears. The words are mine. The perspective is mine. The compass is mine. The frisson check is mine. The rest is just craft and patience and trying to do the form justice without ever pretending to be the form.
Do I always clear the bar? No, probably not. That's not for me to judge. I throw out enough lines to know I don't always get where i want to be. But the bar is there, it is real and I'm aiming for it, and that aim is the only thing I can stand behind. If the work doesn't move you, that's okay. Tell me about it. Tell me the writing isn't strong enough or the perspective isn't earned or the track didn't land. That is the criticism I want to hear and can respect. What I'd push back on is the version of the criticism that says I'm a fraud because I wear a mask, or because I use AI, or because I'm not where the culture came from. The form has always had room for outsiders who took it seriously. The form has always had room for masked artists who let the writing carry the work. The form has always absorbed new instruments without losing its soul. The standard isn't who you are. The standard is what you bring.
That's my honest opinion. Take it or leave it.
Cheers,
Aidan